Content Creation

Professional Copywriting for SEO Website, B2B, Social Media and Email Content

As professional copywriters, we engross ourselves in the topic required, learn about your business, do the necessary research and write a unique piece of copy or web content.

Our output is logical, well-structured, easy to read, search engine friendly and written specifically to appeal to your target audience and market.

We research and write with your business goals in mind.

What do we offer?

Content is the backbone of marketing. Every ad, landing page, blog post, newsletter, text reminder, and help article is a piece of content. It’s the bridge between your business and your audience, turning strangers into leads and leads into customers.

Creating content, however, isn’t a walk in the park. It demands strategy, creativity, and a clear understanding of your goals. But fear not!

We can help.

We’ll create your roadmap to crafting content that not only engages your audience but also propels your business forward, all without driving you up the wall. Ready to dive in? Let’s embark on this journey to content mastery together.

Types of Content Creation

Content creation is the lifeblood of digital marketing, encompassing various forms designed to engage, inform, and convert your audience. Let’s dive into the diverse world of content creation.

SEO Content Creation

SEO content creation crafts articles and web pages peppered with keywords your ideal customers use in their Google searches. It’s not just about keyword stuffing; it involves on-page optimizations to signal Google to rank your page for those searches, ensuring your audience finds and clicks on your content. This strategy aims to increase visibility and drive targeted traffic to your website.

Blog Content Creation

Blogging is an art that mixes high-quality writing with strategic keyword use, focusing on topics that resonate with your audience. The primary goal is to rank in search engines, attract qualified traffic, and establish your authority. However, blogs aren’t just for SEO. They’re platforms for sharing updates, insights into your company culture, and core values, helping to build a community around your brand.

Social Media Content Creation

Social media content is pivotal for engagement, relying less on keywords and more on visual appeal and succinct messaging. Each platform demands a unique approach: what works on Facebook might not on Instagram or LinkedIn. Successful social media content grabs attention, delivers value quickly, and showcases your brand’s personality.

B2B Content Creation

In B2B content creation, the focus shifts to crafting materials for business-to-business interactions. While the lines between B2B and B2C marketing blur, emphasizing personalized and approachable content remains crucial. B2B content often includes case studies, best practices, how-to guides, and industry trends, catering to professionals seeking solutions and insights.

Email Content

Email content is a direct line to your audience, offering personalized engagement that can drive conversions and loyalty. Effective email content:

Is concise and targeted, addressing the recipient’s needs or interests.
Includes clear calls-to-action, guiding readers towards the next step.
Uses segmentation to tailor messages for different audience segments.
Measures performance through open rates and click-through rates to refine strategies.

Ebooks and Guides

Ebooks and guides are comprehensive content forms that delve deep into subjects, offering value through detailed insights, tips, and strategies. They are powerful tools for:

Establishing thought leadership by providing in-depth knowledge on relevant topics.
Generating leads through gated content, requiring users to provide contact information.
Nurturing leads by offering valuable resources that guide them through the buyer’s journey.
Supporting SEO efforts by targeting long-tail keywords and generating backlinks.

Each content type serves a unique purpose in a holistic content strategy, aiming to engage, inform, and convert your target audience across different stages of their journey.

Bundled packages of 3, 5, 10 or 20 articles/page

We do bundled content packages but like anything, we can modify word counts to suit your needs – Call us for prices.

3 articles @1000 words in length
5 articles @1000 words in length
10 articles @1000 words in length
20 articles @1000 words in length

Payment Terms:

50% deposit upfront, balance of the invoice is payable on completion of the project.

Content details

A creative idea for your article mapped to your customers’ biggest pain points or industry trends.
An interview with your subject matter expert (this might be you or someone in your company) to collate all relevant insights and information.
Extensive background research. We scour online sites and resources, and even industry thought leaders to carefully select statistics and quotes to support your expert’s insights (if required).
900-1000 words of professionally written copy.
SEO keywords inserted into all the right places, plus an optimised title tag and meta description for each article.
Links to your product/services expertly weaved into your piece to nail that delicious mix of journalism and marketing.
Unlimited revisions (within a 7 day period) to make sure that you are 100% satisfied with the final work.

Delivery Timeframe

That depends on your exact requirements but generally we can produce the first piece of content within 3-7 days.

But as there are so many variables that have an impact on the time needed to complete a project, we will discuss everything and provide guarantees before we begin.

Some things to consider, for example: the quality and quantity of your input, whether research is required, and whether you know the keywords you require your content optimised for. We can do this keyword research for you for an additional fee.