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Although SEO can be regarded as an art of creating an online identity, the truth is there is some science behind it.
And that’s what we do. From exhaustive and creative keywords research and analysis, to extensive onsite optimisation, white hat link building, as well as providing relevant and useful content that your visitors can actually enjoy and share with their friends. Basically, everything that will help search engines recognise your quality.
50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results.
Don’t be in the other 50%!
Use our extensive experience and expertise in making your site naturally climb in rankings, and be seen at the top when people are looking for your products and services.
Maybe to some because there are a lot of pieces to the SEO puzzle with many moving parts. Every campaign and client is different so it’s important to work with an experienced Witch Doctor…’er, we mean SEO company that will provide you measurable results.
We are a no-nonsense company that provides our clients their own personal analytics dashboard so that they can log in and see their ranks and progress, and what is being done on their site. And all in real time.
SEO provides long term value to your website and brand online. It helps give your brand credibility with potential customers and prospects that may be interested in your products and services.
Some of the key steps we take to improve your website SEO are as follows:
There are a lot of moving parts. Thats why good SEO requires putting in several hours of work each day for many months and sometimes years. You see some SEO companies offer you deals for $99/mth or $299/mth, all we can say is beware…you get what you pay for. Most cheap offerings will send your work overseas to contractors and in our experience this does more harm than good in the long run. This is not to say SEO must cost an arm and a leg but you have to understand it does involve quite a bit of work to get it right.
So what does quality SEO mean?
Quality SEO is an elaborate process that includes many activities.
1. Market Research
A quality SEO agency will research your company, customers, competitors, products, industry, and more.
2. SEO Audit
The SEO audit uncovers your website’s current standing (in terms of ranking and traffic) so you know where you want to go and which areas you need to work on.
3. Strategy Development
Based on the research findings and competitor analysis, your agency will formulate SEO strategies for strengthening your online presence.
4. Keyword Research
Selecting the right keywords is critical to the success of any SEO strategy. Keywords tell search engines what your site is about. They tell your customers what content is there on your pages. Relevant keywords need to be targeted with high volumes and low competition, but that’s easier said than done.
5. On-page Optimisation
You must use the keywords to create your site structure, page titles, and meta descriptions, apart from addressing a myriad of technical aspects that influence page speed. Recommended strategies for reducing the bounce rates and increasing engagement on your site is paramount.
6. Off-page Optimisation
On-site SEO is only half the picture. You have to create backlinks, solicit reviews, and publish content on quality domains and social media in order to rise to the top of the search listings.
7. Content Development
We keep saying it but content is king for online marketing. Your content must be relevant, unique, consistent and high quality. A good SEO agency will ensure that.
8. Analytics and Reporting
Quality SEO is never a shot in the dark. Your agency should keep you informed about the results so you can measure how your investment is paying off. And thats what we do, we provide real time analytics reporting through our back-end reporting software.
Now, do you think you can buy all of these services for $99 or even $299 a month? As we say, you pay for what you get, and if you pay peanuts…