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Remarketing/Retargeting Campaigns simply, targets your previous website visitors that haven’t previously converted within a specified amount of time.
Oh, and by the way…so that you’re not confused, Google calls it ‘Remarketing’ but Facebook Calls it ‘Retargeting’.
If we talk about one, we’re also referring to the other.
Remarketing campaigns are vital for businesses because they enable your recent website visitors to return to your site.
This is done by using the website’s audience (i.e. past visitors) to show remarketing ads on other third party websites and apps that are using the Google and Facebook Networks Ad services.
In a lot of cases, remarketing campaigns give you the best bang-for-your-buck results for your ROI.
On average a staggering 80-90% of all traffic on most websites generates ‘bounces’ by the visitor going to another site, and this traffic under normal conditions is lost forever.
A well executed remarketing strategy, follows the visitors as they browse other websites and mobile apps, allowing you to re-engage with them and on average channels 2%-6% of these previous visitors back to your website.
You can have your dynamic image ads follow past visitors of your website across over 3 Million Google partner sites.
For example sites like YouTube, third party sites and mobile apps can all have your ads displayed on their networks.
This is vital for your conversion rates if you are already implementing Google Ads campaigns for your business.
Facebook retargeting is the process of finding people who’ve visited your website and Facebook page and then using their data to find their Facebook profiles.
You can then run advertising campaigns to target those people and convince them to head back to your website.
With over 2 Billion active Faecbook users daily, why not use this to your advantage!