Content Marketing

Your Competitors Are Probably Doing It... Are You?

Traditional marketing is becoming less and less effective , But There is a Better Way

Content marketing is good for your bottom line, and your customers

Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience

by giving them high-quality content that is very relevant to them on a consistent basis.

Instead of pitching your products or services, you are delivering information that makes your buyer more informed

There are three key reasons and benefits for businesses large and small to have an effective content marketing strategy:

Increased sales and leads
Cost savings
Better and more loyal customers

2 Essential Elements for Getting Started With Content Marketing

1. Understanding your goal(s)

2. Your mission statement

These two elements are key, not only because they help you decide what content you should be creating, but also because they are great lenses through which you can examine content projects from a business perspective.

By viewing from a holistic level, you can easily figure out if there’s something in particular that you should not be doing.

Great Content Helps Marketing

Marketing is impossible without great content.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy
SEO: Search engines reward businesses that publish quality, consistent content
PR: Successful PR strategies address issues readers care about, not their business
PPC: For PPC to work, you need great content behind it
Inbound marketing: Content is key to driving inbound traffic and leads
Content strategy: Content strategy is part of most content marketing strategies

Marketing is impossible without great content

Useful content should be at the core of your marketing

Content is king – the present and future of marketing.

Take the “relevant & valuable” component out of the content marketing equation and this is the difference between all the other informational garbage you get from companies and businesses that just try to sell you “stuff.”

This effects your brand, and does next to nothing for customer loyalty.

Percentage of B2B Marketers using content marketing

93%

Marketers publishing content at least once a week

38%

Buyers who are willing to share their information in exchange for white papers/ebooks

76%

Companies that have staff that blog product & service info, audience monitoring/management etc

71%

B2B audiences who give more credit to content with an industry expert’s opinion over general advice

87%

Content Marketing

Your Competitors Are Probably Doing It... Are You?

Traditional marketing is becoming less and less effective , But There is a Better Way