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Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience
by giving them high-quality content that is very relevant to them on a consistent basis.
There are three key reasons and benefits for businesses large and small to have an effective content marketing strategy:
1. Understanding your goal(s)
2. Your mission statement
These two elements are key, not only because they help you decide what content you should be creating, but also because they are great lenses through which you can examine content projects from a business perspective.
By viewing from a holistic level, you can easily figure out if there’s something in particular that you should not be doing.
Marketing is impossible without great content.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Content is king – the present and future of marketing.
Take the “relevant & valuable” component out of the content marketing equation and this is the difference between all the other informational garbage you get from companies and businesses that just try to sell you “stuff.”
This effects your brand, and does next to nothing for customer loyalty.