Social Media Myth 1#: I need specialist technical training to succeed on Social Media.
Not true. Most the successful brands you admire on social media got there through trial and error. They got it wrong, often. And spent big doing it.
You might think they were an overnight success, but in reality it probably took months and possibly years to get where they are, plus lots of awkward cringe-worthy mistakes. We recommend monitoring the social media pages of people/companies/brands that you admire, and emulate their successful tactics.
Facebook Fun Facts
More than 40 million small businesses have active pages.
The Facebook like button has been pressed 1.13 trillion times.
As of January 2016, 100 million hours of video was watched on Facebook Daily.
The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 minutes.
More than 83% of daily active users are outside the US and Canada the number has grown from 75% in previous year which goes on to show the increased growth in rest of the world.
Percent of 18-34 year old who check Facebook when they wake up is 48%.
Average number of pages, groups, and events a user is connected to is 80.
350 Million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
55 million status updates are made every day.
Facebook is available in 101 languages with over 300,000 users helping in translation.
Digital Marketing Fun Facts
20% of people will read the text on a page, but 80% of people will watch a video. So if you’re reading this, you’re in the minority.
Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
If you’re looking for the country with the most Facebook users, you’re going to have a look past the spot where it was created to the highly populated country of India. With 250 million users, this country has embraced social networking.
About eight new LinkedIn groups are created every week. These specialty groups are excellent places for niche companies to find their audience.
Just a few years ago, the fastest growing group on Twitter was grandparents.
Only 17% of B2B purchasers are looking to use an online chat feature. They would much prefer using email to get in touch with a distributor.
69% of people will read their email while watching television, while 57% of people will read it in bed.
78% of marketers believe that custom content is where the industry is headed. This means that customer experiences will ideally be as one-to-one as possible.
The average business professional is sending and receiving 121 emails a day! That’s an awful lot of information to ignore!
Tweets with images get 150% more retweets than those without.