What is the difference between an EMAIL CAMPAIGNS and an EDM?
An electronic marketing campaign is solely based on email send-outs. It is the process of building an email database of customers and/or potential customers and sending them communications or special offers directly.
An EDM (Electronic Direct Mail) on the other hand is a much more involved process and comprises of more than just email communication. An EDM utilises multiple forms of communication to relay and reinforce the campaign message. This can be done through:
So what do they do?
Email campaigns and EDMs are vital marketing tools for your business and aim for the same outcomes like converting sales, launching new and old product and services, and brand awareness.
Want to find out which method is best for your business? Get in touch with us today.