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Do you own a Small or Online Business that needs to get online with Social Media Marketing…But don’t know how or where to begin? We can help.

At Social Times our Digital Marketing team specialises in a range of Online Marketing Services from Facebook & Instagram Advertising, Remarketing, Social Media Management, Email Database and Newsletter Management, Business Branding and much more.

We begin with an in-depth analysis of your business and with you, together, we formulate primary goal objectives. This could constitute more sales, brand and product services awareness, highlight new and existing services on offer.

We then formulate a cost effective scalable strategy and then put it all into action. Whilst big media budgets do yield big results, for small business we start small, test & measure, see real results to get a decent return on your investment today.

When you get results and see it work first-hand, the sky’s the limit. You’ll have wished you had done it a lot sooner.

If this is what you need for your business, contact us today to see what Social Times can do for you.

Social Media Campaigns

Facebook campaigns, anyone can create them. Watch some 'how to' online videos, create some media content and then throw some money behind it in a campaign for a few weeks...to see how it  goes. But how successful is this for an ongoing strategy? More often than not you might be better off visiting a Casino and putting everything on black a few times. In other words, your ROI is not going to be that great, or consistent.

Some food for thought.

Did you know

The initial primary goal for any social media advertising campaign is to interrupt the viewer from scrolling further in their feed with your unique content. That's it. It's that simple, but the key to accomplishing this 'interrupting' can be elusive for the inexperienced.

Did you also know

The key to any successful advertising campaign is to serve relevant media rich content and to target the right audience.

Lets look at very some interesting statistics:

Growing Captive Audience

Facebook alone has become the biggest online captive audience and here are some statistics:

Total Number of Monthly Active Users:  2.072 billion
Last updated: 1/1/18

Total Number of Mobile Monthly Active Users: 1.66 billion
Last updated: 24/1/17

Total Number of Desktop Daily Active Users: 1.368 billion
Last updated: 1/1/18

Total number of Mobile Daily Active Users: 1.57 billion
Last updated: 24/6/17

What do these stats mean?

It means Facebook over the years has created a huge audience of people that are online every single day, and you can tap in to this potential captive audience for your products or services. 

This is where we come in, and this is where we can help. We offer complete Social Media Marketing solutions that help build your business a strong online presence, as well we being visible to many potential customers through a variety of marketing tools.

Contact us for more information

Remarketing

Remarketing simply, targets your previous website visitors that haven’t previously converted within a specified amount of time.

Low-cost Remarketing
Remarketing campaigns are vital for businesses because they enable your recent website visitors to return to your site. This is done by using the website’s audience (i.e. past visitors) to show remarketing ads on other third party websites and apps that are using the Google and Facebook Networks Ad services.

Why Use Remarketing
On average a staggering 80-90% of all traffic on most websites generates ‘bounces’ by the visitor going to another site, and this traffic under normal conditions is lost forever. A well executed Remarketing strategy, follows the visitors as they browse other websites and mobile apps, allowing you to re-engage with them and on average channels 2%-6% of these previous visitors back to your website.

How Does It Work?
Google and Facebook will leave a cookie or pixel on the user’s computer browser or smartphone when they visit your website, so when the visitor is browsing other websites this cookie or pixel will trigger your remarketing advertisement. This return traffic generated is done with strategically placed ads specific to your product or service; subconsciously reminding them of what you offer or sell.

Google Remarketing
You can have your dynamic image ads follow past visitors of your website across over 3 Million Google partner sites. For example sites like Youtube, third party sites and mobile apps can all have your ads displayed on their networks. This is vital for your conversion rates if you are already implementing Google Adwords campaigns for your business.

Facebook Remarketing
Facebook can serve your static image, carousel, slideshows and even video remarketing ads on users’ Facebook desktop and mobile newsfeeds. In addition they will also show on Instagram feeds plus third party websites and mobile apps. Facebook have over 2 Billion active users daily, why not use this to your advantage!

Let us help you re-engage with your lost website visitors and maximise your conversion rates with a Remarketing Campaign tailored  for your business. Contact us for more information.

eMail Campaigns

What is the difference between an EMAIL MARKETING CAMPAIGN and an EDM?

An electronic marketing campaign is solely based on email send-outs. It is the process of building an email database of customers and/or potential customers and sending them communications or special offers directly.

An EDM (Electronic Direct Mail) on the other hand is a much more involved process and comprises of more than just email communication. An EDM utilises multiple forms of communication to relay and reinforce the campaign message. This can be done through:

Social Media
Remarketing
– Pay Per Click (PPC) Campaigns
– Offline Advertising

So what do they do?
Email marketing campaigns and EDMs are vital for your business and aim for the same outcomes like converting sales, launching new and old product and services, and brand awareness.

Want to find out which method is best for your business? Get in touch with us today.